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aster awards

PCRMC Wins 7 Aster Awards for Healthcare Marketing

The Phelps County Regional Medical Center (PCRMC) Marketing Department earned seven Aster Awards in an international competition that recognizes excellence in healthcare advertising and marketing efforts.

The three Gold Awards and four Silver Awards presented to PCRMC were for work done in 2017. Thousands of entries were received in the contest this year from across the United States and around the world. PCRMC’s entries were judged against entries from similar-sized organizations.

“It is such an honor to receive these awards. It is a good feeling to have our work recognized as among the best in the country,” says PCRMC Marketing Director Somer Overshon. “I am very proud of our marketing team.”

The PCRMC Marketing Department took home the prestigious awards in the areas of radio advertising, flyers, billboard design, special events, physician directories, calendars and newspaper advertising.

The PCRMC Marketing Department won Gold Awards (presented to the top 5% of entries in the nation) for the following:

  • Entry Name: PCRMC Services
    Category: Radio Series
  • Entry Name: Hat, Glove and Mitten Drive Flyer
    Category: Flyer
  • Entry Name: PCRMC Provider Directory
    Category: Physician Directory

The PCRMC Marketing Department won Silver Awards (presented to the top 12% of entries in the nation) for the following:

  • Entry Name: Phelps Air Open House
    Category: Special Events
  • Entry Name: 2017 CareChex Double Pane Billboard
    Category: Billboard Design
  • Entry Name: Baby Calendar
    Category: Calendar
  • Entry Name: Faces and Places
    Category: Newspaper Advertising

A panel of industry experts judged all entries. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“The recognition received by the PCRMC Marketing Department is well-deserved,” says PCRMC Senior Vice President and Chief Operating Officer Jason Shenefield. “The marketing team works hard to communicate our programs, services, events, providers and more to the community, and this recognition speaks to their success.”

PCRMC Chief Executive Officer Ed Clayton agreed. “The PCRMC Marketing Department is made up of talented and creative staff. Educating the public about healthcare is important, and they do a great job of spreading the word in the communities we serve,” Clayton says.

“The quality and creativity of the entries submitted seems to increase each year. The 2018 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards program coordinator.

Marketing Healthcare Today Magazine and Creative Images, Inc. host the Aster Awards.

During last year’s Aster Awards competition, the PCRMC Marketing Department won two Gold Awards and four Silver Awards.

For more information about the Aster Awards program, please visit www.asterawards.com/winners.

Amy Ross

Longtime PCRMC Nurse Shares Why She Loves Her Job

Nursing was not always the first career choice for Amy Ross, a nursing supervisor at Phelps County Regional Medical Center (PCRMC). She originally wanted to be a dietitian.

Her college roommate was studying nursing, and when Ross learned of all the things her roommate was doing as a nurse, Ross decided to switch her major.

“I’m so glad I did,” says Ross, who has been a nurse since 1990. “There is nothing else I would rather do. There has never been one day that I regret making the decision to become a nurse.”

Ross first earned an associate’s degree and later went back to school to receive a Bachelor of Science in Nursing (BSN) at Drury University. Her Master of Science in Nursing (MSN) is from Central Methodist University. Ross also has a certificate in clinical nursing leadership.

In 1998, Ross joined the PCRMC nursing team. She began as a nurse in PCRMC’s operating rooms. She later transitioned to a nursing role in medical oncology and then became a nursing director in that department.

Ross now works in PCRMC’s Nursing Administration Office and has been in her current position as a nursing supervisor for about three years. Additionally, she works one day a week in PCRMC’s Patient Access Services Office, which helps patients transition between other facilities and PCRMC.

“I love this job,” Ross says. “I am constantly learning new things, and as a nursing supervisor, I get to interact with nurses in all units and on all floors.”

While she left for a short time to take a nursing job in the St. Louis area, Ross has been employed by PCRMC for most of her career.

“This is one of the best places to work. The employees really care about each other here, and the leadership is very supportive of the nursing staff. Nursing administrators at PCRMC are accessible, too.”

Nurses work in several different care settings, not just hospitals. There are nurses in the anesthesia units, doctors’ offices, homecare and hospice settings and other areas. Additionally, Ross says PCRMC nursing leaders can be accommodating to nurses’ schedules. PCRMC offers tuition reimbursement, which Ross utilized when pursuing her nursing degrees.

While Ross says nurses will likely experience hard days, overall, the job is worth it when those difficult times occur. “It’s a good feeling when patients and their families thank you for making a big impact on their lives,” she says. “Nurses really get to touch the lives of everyone.”

Outside of PCRMC, Ross likes to stay healthy and enjoys running, which she says is a stress reliever. She has been running for almost 30 years now. She started running about 2 to 3 miles at a time and has built up her stamina.

In April of 2018, Ross participated in the Boston Marathon. She completed the race with a time of 4 hours, 44 minutes.

“This was something that has been on my bucket list,” she says. It took her 6 years to train and qualify for the event. Despite running through the cold and rain during the marathon, Ross says it was an experience of a lifetime.

Ross encourages her fellow colleagues and patients to exercise. “It doesn’t have to be running. Just find an activity to do for about 30 minutes a day. It makes you feel much better,” she says.

Nurses spend a lot of their time giving of themselves to patients and their families during their jobs. Ross says it is important for nurses to take time for themselves, too.

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Join PCRMC in Celebrating National Nurses Week

Nurses at Phelps County Regional Medical Center (PCRMC) and around the country are being honored this week, as the American Nurses Association (ANA) celebrates National Nurses Week.

The theme for this year’s National Nurses Week is “Nurses Inspire, Innovate, Influence.” Nurses are advocates who help move healthcare forward.

During National Nurses Week, PCRMC leaders and staff would like to extend a special thanks to nurses, who provide the highest level of quality care in multiple specialty areas to patients of all ages. Nurses are valuable assets to the communities they serve.

“We appreciate our nurses every day, but National Nurses Week is a great opportunity to take the time to celebrate everything that nurses do,” says PCRMC Senior Vice President of Patient Care Services and Chief Nursing Officer Keri Brookshire-Heavin.

Nurses make up the highest number of hospital employees across Missouri, Brookshire-Heavin notes. “We couldn’t offer compassionate care without nurses,” she says. “Whether it is helping deliver a baby or holding the hand of a patient, nurses are hard-working and dedicated in their jobs every day.”

PCRMC Administrative Director of Patient Care Services Cindy Butler says nurses are often the first contact for patients in healthcare settings. “They are usually the most memorable people, too,” Butler says. “Patients remember how nurses made them feel better and how they cared for them.”

While being a nurse can be demanding at times, the interactions nurses have with their patients and peers make their jobs extremely rewarding.

PCRMC nurses deserve special recognition for their efforts in delivering exceptional care while also having an unfailing commitment to saving lives. In addition, they are dedicated to improving the health of countless patients. At PCRMC, nurses sacrifice numerous hours of their time to consistently deliver outstanding, personalized and patient-centered care.

National Nurses Week is observed each year beginning on May 6 and ending on May 12, Florence Nightingale’s birthday. Nightingale was known as the founder of modern nursing. During the Crimean War, she tended to soldiers and was called “The Lady with the Lamp” since she made her rounds at night.

Check Presentation

Volunteers Recognized at 2018 Auxiliary Appreciation Luncheon

Volunteers with the Phelps County Regional Medical Center (PCRMC) Auxiliary & Volunteer Services Department (Auxiliary) were honored during an appreciation luncheon Wednesday, April 18, 2018, at the Rolla Lions Club Den. This year’s theme was “Volunteers…PCRMC’s Special Ingredient for Success!” The annual event recognizes volunteers for their years of service and volunteer hours with the Auxiliary.

Volunteers who have served 20 years or more with the Auxiliary received certificates and flowers. There are currently 11 volunteers who have at least 20 years of service with the PCRMC Auxiliary. They are listed as follows:

  • Audrey Huddleson, with 36 years;
  • Velma Overby and Linda Marsh, each with 25 years;
  • Jean Joiner and Jean Platt, each with 23 years;
  • Illa Bell, Judy Grady, Pat Lizotte, Leona Rosenow and Jean Sidener, all with 21 years; and
  • Linda Dean, with 20 years

The PCRMC Auxiliary volunteers provided a total of 20,224 service hours in 2017. That includes hours from both adult and teen programs.

In addition to the Auxiliary volunteers, hospice volunteers, who provided 669 service hours last year, were acknowledged. Also in 2017, chaplains provided 58 hours of volunteer service and visited 7,869 patients.

During the event, accomplishments of the Auxiliary volunteers as well as projects they completed in the past year were recognized.

One major contribution announced at the luncheon was the donation of $220,000 to PCRMC for the purchase of a new ambulance. PCRMC CEO Ed Clayton led a toast to celebrate the achievement, thanking the Auxiliary for being generous with their financial resources over the years.

“This ambulance is much-needed for our fleet,” Clayton noted.

He added that hospital administration and staff appreciate all that volunteers do on a daily basis. “Our patients and visitors see your smiling and caring faces when they walk in, and our organization would not be able to do what it does without the Auxiliary,” Clayton said.

Senior Vice President of Patient Care Services and Chief Nursing Officer Keri Brookshire-Heavin also expressed her appreciation for the volunteers. “The significance this donation will make to our facility and our patients is incredible,” she said.

Girls Gone Catering prepared the lunches, desserts and beverages for the event. Lindy Hardwick, one of PCRMC’s chaplains, led the invocation, and the Wild Rose Band provided entertainment. In addition, there were door prizes given away to the volunteers.

Tina Pridgeon, PCRMC Auxiliary director, along with Crystal Lorah, Auxiliary specialist, hosted the luncheon.

butterfly

4th Annual Hospice Butterfly Release Celebration Planned for May 19

Phelps Regional Homecare, a division of Phelps County Regional Medical Center (PCRMC), will host its 4th Annual Hospice Butterfly Release Celebration on Saturday, May 19, 2018, from 2:00-4:00 PM at Huffman’s Flowers of the Field, located at 18148 County Road 1000 in St. James, MO.

“This event offers the chance to remember our cherished family and friends,” says Tara Peters, marketing coordinator for Phelps Regional Homecare. Releasing butterflies is a unique way to pay tribute to loved ones because butterflies symbolize hope, new life and transformation.

“The Hospice Butterfly Release Celebration honors the memory of those we love and serves as a celebration of life,” Peters says.

For $30, participants can release a live butterfly and receive a T-shirt. The deadline to reserve a butterfly is Friday, May 4, 2018. Businesses and organizations also can sponsor the event.

In addition to releasing live butterflies, the afternoon will include beverages and light snacks for attendees.

Proceeds from the butterfly release help relieve the financial burden for those in need when facing end-of-life decisions. This event benefits the Phelps Regional Health Care Foundation’s Hospice Fund, which assists hospice patients and their families with prescription medications, personal bills, food supplements and other needs.

An extensive team of professionals and volunteers with Phelps Regional Homecare deliver hospice care to patients in this region. Hospice care staff responds to people’s needs for comfort, empowerment and self-directed care while supporting the patients’ families both during patients’ illnesses and after death. The goal of hospice care is to maintain the highest quality of life and dignity to the greatest extent possible for patients.

In addition to hospice, Phelps Regional Homecare offers home health and in-home services. Phelps Regional Homecare serves all of Phelps, Crawford, Maries and Pulaski counties and portions of Dent, Gasconade and Texas counties.

For more information about the butterfly release, to reserve a butterfly or sponsor the event, call 573-458-3802 or email tpeters@pcrmc.com. To donate to the Hospice Fund, visit giving.pcrmc.com.