PCRMC Wins 7 Aster Awards for Healthcare Marketing
The Phelps County Regional Medical Center (PCRMC) Marketing Department earned seven Aster Awards in an international competition that recognizes excellence in healthcare advertising and marketing efforts.
The three Gold Awards and four Silver Awards presented to PCRMC were for work done in 2017. Thousands of entries were received in the contest this year from across the United States and around the world. PCRMC’s entries were judged against entries from similar-sized organizations.
“It is such an honor to receive these awards. It is a good feeling to have our work recognized as among the best in the country,” says PCRMC Marketing Director Somer Overshon. “I am very proud of our marketing team.”
The PCRMC Marketing Department took home the prestigious awards in the areas of radio advertising, flyers, billboard design, special events, physician directories, calendars and newspaper advertising.
The PCRMC Marketing Department won Gold Awards (presented to the top 5% of entries in the nation) for the following:
- Entry Name: PCRMC Services
Category: Radio Series
- Entry Name: Hat, Glove and Mitten Drive Flyer
- Entry Name: PCRMC Provider Directory
Category: Physician Directory
The PCRMC Marketing Department won Silver Awards (presented to the top 12% of entries in the nation) for the following:
- Entry Name: Phelps Air Open House
Category: Special Events
- Entry Name: 2017 CareChex Double Pane Billboard
Category: Billboard Design
- Entry Name: Baby Calendar
- Entry Name: Faces and Places
Category: Newspaper Advertising
A panel of industry experts judged all entries. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“The recognition received by the PCRMC Marketing Department is well-deserved,” says PCRMC Senior Vice President and Chief Operating Officer Jason Shenefield. “The marketing team works hard to communicate our programs, services, events, providers and more to the community, and this recognition speaks to their success.”
PCRMC Chief Executive Officer Ed Clayton agreed. “The PCRMC Marketing Department is made up of talented and creative staff. Educating the public about healthcare is important, and they do a great job of spreading the word in the communities we serve,” Clayton says.
“The quality and creativity of the entries submitted seems to increase each year. The 2018 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards program coordinator.
Marketing Healthcare Today Magazine and Creative Images, Inc. host the Aster Awards.
During last year’s Aster Awards competition, the PCRMC Marketing Department won two Gold Awards and four Silver Awards.
For more information about the Aster Awards program, please visit www.asterawards.com/winners.